Sombrero Case study Assignment Example | Topics and Well Written Essays - 500 words

Sombrero Case study - Assignment ExampleThe total monthly fix expenditures for the entire business venture is six thousands seven atomic number 6 UAE Dirham (UAEDh 6,700). The total operating expense is ten thousands ternary hundred UAE Dirham (UAEDh 10,300). The entire expenditure is seventeen thousands UAE Dirham (UAEDh 17,000).Without any marketing calculate mentioned, the only drawing power of the SOMBRERO venture is its price. Without any comparative data about any competition that is mentioned in the study, the only indication for the competitiveness of the SOMBRERO product drink price is its raw material appeal versus price ratio which is about four hundred percentile (400%). However, including the other direct operation cost the cost to price percentile would be at fifty nine percentile (59%). The small revenue as compared to the cost would indicate that it is competitive.Fruit Drinks do not have any cultural sensitivity that is why no matter the race or even the origin of any potential node its acceptability would always be high. The trend amongst young adults particularly those attending college is to live healthy. This would include drinking less carbonated drinks and reverting back to harvest drinks. This translates to a steady stream of customers from the University during school days which could increase the potential sales at that time.A steadier income that will be provided by mall visitors three hundred thousand potential customers is much more promising. Considering that the Mall is the only one of its kind within the area there will be no competition as far as Mall market share is concerned. The only issue now is the visibility of the SOMBRERO booth.It should be noted that the booth is laid in the food court of the Mall this will provide a common area where solid foods will be served. Solid foods or primary(prenominal) courses has a requisite of a liquid intake this would make the SOMBRERO booths location essential. There will always be a requirement for food every day from