SWOT Analysis Term Paper Example | Topics and Well Written Essays - 1750 words

devise Analysis - Term Paper ExampleAt that time the start of the keep company was poor and it managed to get a car which was cognize as Toyopet. However, Toyota Company came back strongly into the market in 1965. At that time they manufactured the 90-horsepower Corona sedan which became popular in the market. Since then, the company has been able to manufacture contrary brands which embroil the Corolla, Camry, Toyota trucks, the Lexus luxury brand, Scion and the first gas and electric hybrid Prius (Hino, 2006). Prius was the first worldwide and was manufactured on purpose for the 21st century. Among the many consumers of the company, Americans set about ride outed supportive to the company. According to Kurtz, (2008), they have been attracted by the company cars quality, dependability and its reliability. The companys mission statement is to be able to sustain growth which is productive through the provision of perfect customer experience and support in dealership. Toyota Company has several forcefulnesss and weaknesses. The strengths include Companys High financial strength the investment of the company in several factories set in the US and china resulted in increased profits in 2005. This was unique from the well known worldwide trend in the motor industry. The net profits of the company rose rapidly and higher(prenominal) sales were excessively witnessed. This outstanding performance of the company resulted from Toyotas right mix of products for all the markets served by the company. The companys segmentation, targeting and positioning is well focused in several countries worldwide (McCraw, 1997). The second strength of Toyota Company is its popularity as an Industry leader in manufacturing and production. In 2003, Toyota Company became the second largest carmaker in the world with a total of 6.78 million units. The company surpassed its top rivals like Ford which was in the trine position. Toyota Company came second after the General Motors which had a total of 8.59 million units during that period. According to Bohm, (2009), several factors have contributed greatly to the companys strong position in the industry. These include the arrange of the companys product which has remained diversified the companys marketing which is well targeted and the continuous commitment of the company to remain lean in its manufacturing business and observation of quality. The company specialty is to make different vehicles of a wider range both for the private customers and other different commercial organizations. Its products include Yaris which consists of both the small and the large trucks. The company is also able to identify and meet different needs of customers through utilization of different marketing techniques. The brand of the company is considered to be a household brand. In addition, different manufacturing approaches which are efficient much(prenominal) as Total Quality Management (TQM) has enable the company to fully maximize its profits. Toyota Company also has certain weaknesses which include Just in time system, Even though the companys JIT system is among Toyotas competitive advantage it can also be classified as a weakness. The JIT depends for the most part on other systems and this requires all the providers to follow what company wants. In case a given supplier fails to meet the quality standards of the company, the whole production process will be interfered with. The company