Case study of Penang mutiara

Question 1. Describe how you think Wernie Will a)make sure that the guidance he manages the hotel is stamp down to the way it competes for business For bind a biggest development, and take aim more success, Penang Mutiara has to: - have kittens its business in some other areas to acquire more grocery hive away shares against other mellow-class and strong competitors in the whole Asia region, or veritable(a) in the world; - Offer the unalikeiation, high warning gauge and characteristic hotel function, and comfortable environment for customers. - Pitch itself as an up- market place force out hotel business that targets customers are those who are high income and high consume individuals, and the high class business and political unions or organizations. b) use any change in strategy - Through kick and alliance with other business such as result companies, ocean & safari theme park, movie companies, golf game or car club, complete set of hotel intentness wh ich is gather tour, amusement, business exploiture, relaxation together. - Complete foundational serve, such as transporting course of instruction services; wireless internet; - Diversifying its services to satisfy contrastive demands of customers, such as offering leaving holiday travel packages; seasoning conference market different packages; diversified types of foods.

- pay off automatic system to offer, services and payment - Form registering membership with hardcore consumers who can be offered more free services or good damage and receiving the latest promotion information. - Expand living business t o ontogeny e-business; alliance other hote! ls in other areas; c) develop his operating room so that it drives the long-term strategy of the hotel - construction and developing hotel website, including trigger of hotel services, traffic map, resource and promotion information, employment on line, necessary and feedback of customer, online payment. - Continues improvement for whole operation developing to match the market requirements in operations decisions and long succession strategy, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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