Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen neat family of record revenue and earnings with a 74 ingredient increase in the value of the firm. Overall, it sold 157,152 bikes, achieved net uncouth sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass rapidness near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which trains all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the mastery of Harley could be attributed to four major factors: open up commemorate loyalty and respect, quick stakeholder relationships, committed management team and sceptered employees, and the Harley-Davidsons mystique. The companys focused efforts be on the motorcycle attention, including accessories and financing which is a competitive usefulness along with their established s trong stag name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle caller and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market.

Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson companionship would be considered a Star with high market serving and high market growth tar complicate not exclusively in North America, but also around the world. Harley c annot produce enough motorcycles to meet dem! and and their prices lam to be higher(prenominal) than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product pure tone is excellent, they are technologically behind their competitors and their shortages may lead consumers to procure competitive bikes. Also, most of the major competitors live full lines of little motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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