Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen attendant family of record revenue and earnings with a 74 service increase in the value of the firm. Overall, it sold 157,152 pedals, achieved net everlasting(a) sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass quick-wittedness near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which brings all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the winner of Harley could be attributed to four major factors: open up carry loyalty and respect, quick stakeholder relationships, committed management team and appoint employees, and the Harley-Davidsons mystique. The companys focused efforts be on the motorcycle intentness, including accessories and financing which is a competitive usefulness along with their esta blished strong score name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle bon ton and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market.

Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson federation would be considered a Star with high market appoint and high market growth tar have not but in North America, but also around the world. Harley cannot produce enough motorcycles to meet demand an! d their prices lam to be higher(prenominal) than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product reference is excellent, they are technologically behind their competitors and their shortages may lead consumers to barter for competitive bikes. Also, most of the major competitors live full lines of small motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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