The all-terrain vehicle-Polaris RZR XP 1000 EPS Ad Essay

The all-terrain vehicle-Polaris RZR XP 1000 EPS ad in a sports magazine is well placed. The ad is intentionally put in the magazine targeting sport enthusiasts or everyone look for information about the resembling. The ad in particular targets those who and or would worry to engage in off- course races with the intention of convincing them to purchase the harvesting for the same. The ad achieves success with its auditory modality in various ways as describe in the document (Polaris Rzr, 11).The ad makes use of a variety of color with the notable ones organism the White Colour of the product-Polaris, with black wheels placed against a brown background of a desert. Red and Silver are too visible with the name of the product world written with the former against a background of the latter. A red background is also used to uncover the varieties in the products in this moorage Blue and Red colored vehicles. A uniform font is used in the devises with the size of the same being u sed interchangeably where the name of the product has the biggest font with the expatiate a small font. The ad utilizes plain folks in this case two riders shown while in action with the product (Polaris Rzr, 11)See more than Examples of satire in adventures of huckfinn essayOn the language in the ad, the word thrill has connotations of summercater and a good must have product. pertly on the other hand has the denotation of the product having been non-existent in the market. jargoon is also part of the language used in the ad the product is described as RZR XP 1000 EPS. The ad uses poetic devices one being analogy where performance of the product is described as razor sharp. repeating is also used for emphasis in describing the product as the all- in the buff new 2015 Polaris (Polaris Rzr, 11).The ad has a logic appeal in this case on authority expressed in pronouncing the manufacturers as 1 brand. Also, there is an emotional appeal in this case on fun with the use of word t hrill. The character appeal in the ad is on status in this case razor- sharp performance (Polaris Rzr, 11).The claims in the ad help in reinforcement. One of the claims is on the value with the product being labeled as being from the 1 brand. Another claim in value is on delivering ultimate combination of power. The tone in the ad is such that it is meant to convince the buyer as there is the belief in value by the product manufacturers being never satisfied until weve redefined razor-sharp performance (Polaris Rzr, 11).There is fallacy in using a out of true analogy to compare the performance of the product in this case a vehicle to a razor. It begs the question what a razor has in proportion with a vehicle whose main aspect should be on velocity (Polaris Rzr, 11).In conclusion, the ad achieves its purpose as with a first glance, any motor sports racing enthusiast and in particular off road racers will be captivated. Though the ad utilizes jargon in the description, the painting of the vehicle in action has a very convincing emotional appeal to the consumers. The ad techniques used relates with the audience (racing fanatics) as they are all based on the product in this a vehicle. The ad appeals to the audience by offering them a product any person in this group will want to have.ReferencesPOLARIS RZR. THE RED BULLETIN 5 June 2014 10-11. Print.Source document